It is apparant by your comment that you did not understand the basis for the criticism or mockery of these advertisements.

Primarily, the mock adds mention nothing about models, nor do they imply that the sunglass hut adds are offensive to stamp collectors or accountants.

The principle upon which these adds are created is that a person’s appearence speaks of his nature, roll in society, personality, vices, or likes and dislikes. That is an ubsurd idea.

The offensive flaw in the add lies in the following concept:

I can not tell that she is an accountant because she is wearing sun glasses.

This implies that if she were not wearing sun glasses I would somehow be able to know, just by looking at her, that she is an accountant.

How would I know that? An accountant can be beautiful, fat, skinny, well dressed, wearing tattered clothes, smooth hair, aware of fashion, or discheveled and having a terrible day. The woman’s profession has NOTHING to do with her appearence.

The same goes for the guy who collects stamps and the guy who likes to spoon. These elements of his charachter are totally UNRELATED to his appearence.The sunglass hut add suggests that without the sunglasses, you would somehow be able to tell that this guy is a stamp collector just by looking at him.

I do not believe that the “stereotypes” you speak of are so common. What does the steriotypical guy who likes to spoon look like? What about the guy who collects stamps? There is no such thing. Ones behavior, lifestyle, and interests are NOT related to his appearence.

The problem with these adds is the blatant implication that we can determine elements and make judgements about an individual’s charachter just by his appearence. By wearing sunglass hut sunglasses, one will be able to “alter perception”. This perception may not exist and if it does it is entirely unfounded.

Cheers.

Ps. Where you state “Hobbies are constructive past times and certainly better than getting hammered every weekend.” who are you talking about? Models?

I also do not believe they want to offend. The ads on the surface are not offensive, but it is what they can imply that is. For what sane reason would a woman want to hide the fact she has four kids?

These ads are products of a culture who worships youth, beauty, and a disconnected “cool”. I think this is what the ads are saying.

“She has four kids, and that is stressful. It causes wrinkles, and she looks tired. She thinks you do not want to see that, so she wears our glasses to conceal her perceived flaws.”

He was up all night, but you don’t see that

or another

She has four kids, but you dont see that

which implies that there is much stress in their lives or they have a night life which means a lack of sleep and these glasses are made to hide that. I believe that’s all they are saying not really trying to offend anyone but just to relate to those who share these feelings.