Sunglass Hut Parody Ads

Maybe you have seen the ads in your city. They appear on bus stops and on the sides of buildings. They blend into an overcrowded, ad-infested landscape filled with images of so-called beauty and objects of desire. The Sunglass Hut has its contribution to the noise in its newest campaign.

The quips go on and on. These ads are offensive and stupid. They like to suggest that there is something wrong or shameful about being an accountant or collecting stamps. On the contrary, these are admirable jobs and hobbies. Accountants are a necessary to business, so why alienate those who have chosen this profession? Hobbies are constructive past times and certainly better than getting hammered every weekend.

Unfortunately this is a symptom of a society who is becoming increasingly self-conscious and detached. These ads instruct the consumer to deny his individualism (the mother of four, the accountant, the stamp collector) and hide his intentions.

In response I decided to create my own Sunglass Hut ads. The concept was simple - “Let us make ads for things which people truly wish to hide.” Toilet humor and sex jokes are always a laugh, so that is where we began.

I invited a few friends to model for me. We shot them over the July 4th holiday, and here are the results. I hope you appreciate them as much as we do.